About NOUBIKKO
In Perspective
NOUBIKKO is a haute couture fashion brand founded in San Francisco, California in 1984 by Noubikko Ulanday, a Philippine-born American artist. The brand rose to prominence in the 1980s high-fashion scene for its bold innovation—most notably signature couture pieces beaded with real pearls and uniquely dyed, deconstructed textiles from natural fabrics. These creations positioned NOUBIKKO as a distinctive voice of artistic elegance and technical daring.
Noubikko’s impact on entrepreneurship was recognized when he received San Francisco’s prestigious Most Outstanding Entrepreneur of the Year Award in 1989. He has also been honored as Who’s Who Among Filipinos in California, underscoring his influence both creatively and artistically.
Jesuit-educated and trained as an economist, Noubikko holds two master’s degrees in marketing. Beyond design, he is widely regarded as a guru of image-making and body camouflage techniques, a specialization that propelled his lifestyle and fashion commentary, “NOUBI SAYS,” into international prominence. His insights have been featured in numerous global publications, including Moda Fashion, Canada Inquirer, Italy Daily, Paris Daily, Berlin Examiner, Aussie Daily, Vietnam Inquirer, Korean Daily, and OK Praha, among others.
In the early 1990s, Noubikko pioneered some of the industry’s most innovative fashion events, including the acclaimed “Look of the Year Model Search” sequels. These productions were celebrated for their originality and theatrical coherence and continue to serve as reference frameworks for model-search producers worldwide. These events were celebrated for their narrative clarity and operational precision, setting new benchmarks and remaining reference models for designers, casting directors, and fashion event producers worldwide.
His speeches, lectures, and written works have been widely cataloged by libraries and academic institutions in both print and digital formats. They are frequently used as reference materials by international training centers and universities, including AskMen.com, Patch, Fashion Trends 101, ResearchGate (University of North Carolina), Academia.edu, CIP Community, Mara Management, and media and academic institutions across Indonesia, Malaysia, Thailand, and parts of Europe.
Noubikko’s authority in fashion theory and lifestyle aesthetics has extended into major online knowledge platforms. His work has been cited in Google Answers and Yahoo Answers, and his teachings on body silhouette, camouflage, and visual balance have been incorporated into manuals and instructional guides by several fashion institutions.
In 2006, upon turning 45, Noubikko publicly announced his retirement from fashion. Yet in 2008, he made a dramatic and widely publicized return as principal designer for the 12 finalists of Miss Czech Republic for Miss Universe. The fashion press dubbed his comeback “Noubikko Resurrected in Prague,” a moment that reignited his international demand.
Following this resurgence, he secured major design contracts, including creating couture for 24 finalists of Miss Poland (Miss Universe) and Miss Austria (Miss International). During the early 2000s, he also became the most sought-after designer in Central Europe for figure skating competitions, known for costumes that combined athletic performance with couture sophistication.
By 2016, Noubikko shifted his strategic focus toward RPConnect, the U.S.-based business-to-business investment integration firm he founded in 1995, where he applied his creative discipline to corporate strategy, branding, and investment structuring.
In the post-pandemic era, Noubikko has emphasized economic recovery, reinvention, and applied learning from the global lockdown experience. While remaining active in fashion, he has expanded into interior design and formed strategic feng shui-inspired partnerships real estate developers and interior decorators.
In 2025, Noubikko launched two additional fashion brands—TOMM and BLACK —targeting the high-end casual luxury market. He also involved himself in real estate rehabilitation and development of the AI World Resort project in Puerto Princesa, Palawan.
Beyond business and design, Noubikko is deeply committed to philanthropy and service. He actively supports several nonprofit organizations, including the Knights of Rizal, where he serves as a Grand Knight Officer. He is also a benefactor of the Benedictine Congregation and the Missions of Saint Carlo Acutis Ministry.
NOUBIKKO
Art, Identity, and the Architecture of Style
1984–Present
Curatorial Perspective
At a time when excess defined much of 1980s fashion, NOUBIKKO proposed an alternative language—precision over ornament, intellect over spectacle, and craftsmanship rooted in natural materials. Early collections became known for hand-beaded couture using real pearls, naturally dyed, deconstructed textiles that challenged conventional silhouettes, honoring the human body.
The San Francisco Years (1984–1990)
Innovation and Recognition
The brand’s formative years coincided with San Francisco’s creative renaissance. NOUBIKKO gained rapid attention within the high-fashion circuit for its architectural approach to clothing, where garments functioned as both wearable art and personal armor.
In 1989, Noubikko received San Francisco’s Most Outstanding Entrepreneur of the Year. His inclusion in the Who’s Who Among Filipinos in California highlighted his role as a cultural bridge between East and West.
Image as Intelligence
Business, Space, and Strategy
Jesuit-educated and trained as an economist, Noubikko holds two master’s degrees in marketing. Beyond design, he is widely regarded as a guru of image-making and body camouflage techniques, a specialization that propelled his lifestyle and fashion commentary, “NOUBI SAYS,” into international prominence, while his insights are being featured and catalogued in numerous global publications.
Noubikko approached fashion as a system of communication, a philosophy crystallized in “NOUBI SAYS,” a body of work exploring body camouflage, silhouette engineering, and visual psychology.
Beyond Fashion is a Legacy in Motion
Performance, Spectacle, and Industry Influence
In the post-pandemic era, Noubikko embraced themes of recovery, reinvention, and resilience, remaining active in fashion while expanding into interior design, strategic partnerships, and real estate development through RPConnect, a U.S.-based firm he founded in 1995. His work applied fashion’s principles—structure, balance, and foresight—to business and economic development. And, beyond his professional work, Noubikko maintains a strong commitment to civic and spiritual service.
1984 - Noubikko, the brand, was founded—marking the beginning of a distinctive, creative and entrepreneurial journey.
1989 - Noubikko was named San Francisco’s Most Outstanding Entrepreneur and became a multi-awarded Fil-American honoree, recognized by the San Jose Chamber of Commerce.
1990 - He received formal recognition from Hon. Emmanuel Pelaez, Philippine Ambassador to the United States and former Vice President of the Philippines, for outstanding achievements and contributions as a Delegate to the Asian Pacific Heritage Celebration in Washington, D.C. In the same year, he was listed among the Filipino “Who’s Who” in California.
1991 - Noubikko was named one of “The Big Four” by the San Francisco Celebration for the Arts.
1992 - He was honored by the City of San Jose, California, as an Awardee for Extraordinary Services in the Arts.
1993 - Noubikko established residency in Seattle, Washington, and Vancouver, British Columbia, expanding his creative and business footprint in North America.
1994 - He began investing in media publications, broadening his influence beyond fashion and design.
1995 - Noubikko founded RPConnect, a company dedicated to B2B investment integration.
1997 - He launched Noubikko.com, establishing an early online presence for the brand.
1998 - He introduced NOUBI SAYS (Noubikko.net), a digital platform focused on lifestyle and fashion insights.
2001 - Noubikko relocated to Prague, Czech Republic, opening a new European chapter of his career.
2004 - He volunteered in the reconstruction of the historic Shrine of the Infant Jesus of Prague
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2008 - Noubikko was commissioned as Principal Designer for Miss Czech Republic at the Miss Universe Pageant, designing gowns for 12 finalists, including the event moderator.
In the same year, he was commissioned to design Czech representatives in the Olympic Games and international figure skating competitions.
2009 - He served as Principal Designer for 24 finalists of Miss Poland (Miss Universe Pageant) and for Miss Austria at the Miss International competition.
2010 - Noubikko introduced jewelry design collections for fellow designers, including renowned jewelry designer Petra Mohylova.
2011 - He became actively involved with the Via Foundation, supporting philanthropic and civic initiatives.
2012 - Noubikko launched Noubikko Pearls, further expanding his luxury design portfolio.
2013 - He entered into a joint venture with European interior decorators, formally expanding into interior design.
2015 - Noubikko accepted private label collaborations for Urban Legend and Tomm.
2016 - He traveled to the Philippines to advance RPConnect initiatives.
2018 - RPConnect partnered with Solar Power Construction Company in the Philippines.
2021 - Noubikko signed an agreement with Fenris, Ltd. for the development of institutional landmark projects.
2022 - Reflecting on the pandemic era of 2021–2022, Noubikko articulated a forward-looking philosophy: that pandemic-driven enterprises reshaped global economic perspectives, and that what is created today defines what will be fashionable for the next generation.
2023 - Noubikko entered into a strategic partnership in Real Estate and Interior Decorations.
2025 - He introduced two additional brands—TOMM and BLACK—high-end casual clothing lines, while also engaging in real estate rehabilitation and development, including the AI World Resort in Puerto Princesa, Palawan.
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Noubikko's designs are impeccably expressed inside and out .....Stepan Mares, Film Director, FAMU Academy
For an active persona like Noubikko retirement is way off understatement ..... Tomi Marzouki, OKPRAHA
With Noubikko, colors seem brighter and rainbows will be lacking colors. ..... Jana Stefanskova, Czech Legendary Movie Star
Noubikko himself is an art expertly created with a combination of inspiring irresistible medium. Incomparable!
..... Milan Prochazka, Prague Examiner
If you make a meme of Noubikko, it will blew you away. His art is expressed on a different time and only him knows what 's next of him ..... Jiří Menzel, Oscar-winning Czech Film Director
"Beneath Noubikko's image lies the sensitive persona of a complex individual with a character much like a multifaceted gemstone... He has a mind with the speed and precision of a high speed personal computer" ......Frank Flecher, The Image Magazine
"Noubikko bears watching as excitement veers towards what he has under wraps for the coming season" ........Lulu Lustre, Philippines Herald, Hayward, California
"Noubikko’s hypnotic pleats and sculpted drapes transform on the runway like a spellbinding masterpiece." ...........Julie Jurado, The Eye Magazine, San Francisco, California
"La nouvelle coqueluche du tout-mode" (The new designer raging all over)
.................Pascal Le Coq, Collector Magazine , Paris, France.
"Breathtaking finesse. His artistry doesn’t just impress—it captivates" ..... .. ..Patrice Danielle, City Magazine, Vancouver B.C., Canada
"Noubikko is best described for his unique approach, Glamorous, Powerful, Captivating" .......Tina Manaloto, Philippine Chronicle, San Francisco, California
"Noubikko is a wizard designer, he turns silk into a standing ovation"
............ Art Padua, Asian Voice, Vallejo, California
"Noubikko's sewing and cutting is a noveltucking here and there, pleating and draping have never been seen before"
.................Lilia Andolong, Philippine Examiner
"One word for his collection? - "Fabulous" ......Lulu Lustre, Philippines Herald, Hayward, California
"The standing ovation accorded to him by the entire audience is an affirmation of their appreciation of being a talent rarely found in their midst"......Baby Castillo, USA-Filipino Magazine, San Jose, California
"It is in recognition of this vision that I take the opportunity to express my personal appreciation for Noubikko"... Rosalinda V. Tirona, Consul General , San Francisco. California
"We at the Department of Tourism are very proud... Very... " Peachy Villanueva, Tourism Attache, D.O.T. San Francisco, California
"Bravissimo! I have heard only wonderful things about your gowns (from main Sponsors during Miss Czech Republic Pageant 2008 ) " ... Personal text message by H. Hon. Carmelita R. Salas, Philippine Ambassador to the Czech Republic right after the show pageant.
"No one can execute Thai silk with unmatched awe like Noubikko. ( Miss Poland Pageant 2009) ..... Ali Marzouki, Director, Thailand Tourism Board
"Noubikko doesn’t just design glamour. He creates elegance.".... .Alex Melendez, President, Fil-Am Chamber of Commerce
"Noubikko possesses an unmatched uniqueness. He stands at the intersection of fashion, intellect, and lived experience, and then roll them up into multiple dimensions." ..... Pascual Le Roche, Paris News Daily
"Noubikko's designs are constructed with identity, proportion, and presence. He challenges viewers to see fashion not as a trend, but as architectural playground for the human mind". ..... Giulliano C. Russelli, COO ANA